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York named most festive city in England

The results are in, and it’s a triumph for York.

The city has been named the most Christmassy in England in a new survey.

And it only comes second to Edinburgh in the top festive places across the UK.

The research, conducted for Hammonds Furniture, was based on a survey of 2,000 people, plus Christmas Instagram posts, festive lights, events, markets – and even Met Office snowfall data.

It compared a number of Christmassy factors in order to find the ‘ultimate festive day-out destinations’*’. The finds were then combined to rank each city out of a possible 100.

And these are the UK’s most festive towns and cities

  1. Edinburgh – 95% 
  2. York – 84% 
  3. Glasgow – 83% 
  4. Leicester – 80% 
  5. Manchester – 78% 
  6. Lisburn – 75% 
  7. Newcastle – 71% 
  8. Blackpool – 70% 
  9. Oxford – 69% 
  10. Norwich – 67% 

The least festive cities were found to be Derry, Wrexham and Bradford.

York residents also have plenty of festive cheer, according to the survey – with one in six (16%) locals putting their Christmas decorations up as early as the first week of November.  

And the city boasts two permanent Christmas shops – the Nutcracker Christmas Shop on Shambles and Käthe Wohlfahrt, the German-based store which offers “a magical Christmas world on two floors” of Stonegate.

The survey also found 11k posts under the hashtag #YorkChristmasMarket on Instagram, making it one of the most popular markets to shared on the channel.