With the World Cup just around the corner, Brew York have teamed up with former player, manager and TV pundit Chris ‘Kammy’ Kamara to re-release an un-beer-lievable lager.
The York-based brewery are quenching the thirst of football fans with Kammy’s Un-Beer-Lievable lager, and helping to raise money and awareness for Prostate Cancer UK.
Kammy, who played for Swindon Town, Brentford, Stoke City, Leeds United, Sheffield
United and Middlesborough amongst others, as well as managing Bradford City, has
supported Prostate Cancer UK for many years.
He previously collaborated with Brew York during the 2024 European Championship where sales of Kammy’s Un-Beer-Lievable lager raised over £15,000 for the charity.
One in eight men will get prostate cancer, and your risk doubles if you’re Black – but it can be curable if found early. Prostate Cancer UK are dedicated to giving men the clarity and guidance they need to navigate this disease with confidence at every step.
“Brew York have been a perfect partner to work with for this project.,” Kammy said.
“It’s exciting to know it will feature heavily in their pubs and bars and raise awareness of prostate cancer. I’ll certainly be having a few cans whilst I’m cheering on England at the World Cup.”
Wayne Smith, co-founder and managing director at Brew York added; “It’s an absolute pleasure to be collaborating with Kammy again. His enthusiasm for this beer – and the money it raises for Prostate Cancer UK – is irresistible.
“It was extremely popular when we brewed it in 2024 and of course, we’re aiming to add as much as we can to the £15,000 raised previously.”
The beer, at 4.1% abv, is a crisp, refreshing lager with a gentle spicy-herbal aroma, and is being brewed at Brew York’s Osbaldwick brewery in York and will be pouring at Brew York and Brew+ venues from 5 June.
It will also be available in cans to take-away, Brew York’s online shop, and selected craft beer bottle shops across the UK.
As part of the promotional push, trade customers of Brew York will also get the chance to win an appearance from Kammy to their own venue where he’ll give his thoughts on the World Cup as well as reflect on memorable moments of his career – in his own inimitable style.
The opportunity to meet Kammy is also being extended to the public through a ‘goal’-den ticket prize draw based on each case (12) of cans purchased directly from Brew York venues and webshop.
