It was a favourite chant on the York City terraces for three years: “His name is a shop, his name is a shop – Lenell John-Lewis, his name is a shop…”
Now former City striker Lenell John-Lewis has signed for the shop itself – John Lewis!
He’s starring in the store’s new ad campaign, and seems quite at home in front of the cameras.
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The move comes as research from John Lewis, the retailer, shows that the late start times for this summer’s games will prompt more fans to cheer on their team from the comfort of their sofas.
In fact, more than half of people in the UK (58 per cent) say they will be watching the majority of the beautiful game at home.
So to help households across the UK create the perfect set up , John Lewis is stepping up, and bringing in Lenell John-Lewis for the ultimate footy expertise.
Mr John-Lewis will be available on his social channels to answer any of your match-day needs, helping the nation create the ultimate set-ups for those late-night kick offs.
From choosing the right TV so you never miss a moment (even if the ref does) to how to get the ultimate surround sound – so no great chant goes unheard – John Lewis’s name doppelganger will be on hand to help fans get game-ready.
Lenell John-Lewis, who played for City between 2021 and 2024, said: “It feels surreal to me to have heard this chant my whole career, and now to be signed by the actual John Lewis… it’s mad, and I love it.
“This summer is going to be packed full of amazing sporting events, and I’m buzzing that ‘The Shop’ and the shop are finally teaming up to help people create the perfect set up for hosting friends and family – as that’s what it’s all about.”
