What can York businesses do to increase their online exposure?

York is currently the headquarters of no fewer than 14 of the top 250 companies located throughout the United Kingdom.

While this is indeed impressive, we also need to appreciate that the number of freelancers who choose to embrace the potential success associated with the online community is growing at an exponential pace.

It is now possible for a local enterprise to cater to the needs of customers hundreds of miles away thanks to the digital reach of the Internet. Still, not all entrepreneurs are able to capitalise upon such opportunities. This is due in large part to the fact that they might not be entirely certain how (and where) to begin. Let us therefore examine some expert tips and tricks if you have been struggling to make ends meet.

The changing face of search engine optimisation

Out with the old and in with the new. It can be challenging to keep up with the changing SEO demands of major search engine portals such as Google. However, appreciating the modifications which have taken place is crucial if you hope to leverage the most powerful techniques. It can be argued that the most major advancement involves the decidedly organic flavour that has come to define modern SEO strategies.

No longer is content created around the preferences of search engines. It instead needs to be modified in to attract (and retain) the attention of the human visitor. Some of the ways in which this can be accomplished include:

  • Making certain that the material is relevant to your niche market.
  • Directly addressing the reader.
  • Implementing the best and most appropriate keywords.
  • Supplementing your written content with media such as images and flash videos.

It is also wise to keep in mind that simply adding “York” within the associated content will enable Google to understand the audience that you are trying to reach; increasing the relevance of your website when a regionally specific search query occurs.

More than in-house solutions alone

Very few online business owners are SEO and marketing experts. This presents a problem, as how will you be able to address the concerns mentioned above while still paying attention to day-to-day operations? The best solution to this quandary is to employ professional enterprise ecommerce platforms. These bespoke software applications will provide you with the most advanced utilities and tools so that the right changes can be enacted when the time is right.

Another benefit of partnering with a trusted third-party service is that you can return your focus towards other core metrics such as engaging with York customers and appreciating the performance of an ongoing marketing campaign.

The simple fact is that techniques which might have proven to be useful a handful of years ago could very well be outdated or otherwise irrelevant within today’s changing marketplace. If you are hoping to solidify your presence within the York marketplace, the suggestions mentioned above should never be overlooked. Future success could very well be closer than you believe.