Van Gogh’s paintings brought to life at cutting edge exhibition premiering in York

The exhibition as it looked in Naples and Brussels. Photograph: Chadi Abou Sariya.
11 Jun 2019 @ 9.21 pm
| Entertainment

York St Mary’s will reopen next month – showcasing some of the world’s greatest artworks as you’ve never seen them before.

Van Gogh: The Immersive Experience brings the Dutch master’s paintings to life. Huge animated projections allow you to step inside the art.

It opens at the Coppergate venue on 5 July following successful runs in Brussels and Naples.


More than 200 of his works are featured. The digital recreations are set to a powerful soundtrack, to create a world where the visitor sees through the eyes of Vincent Van Gogh for a 35 minute, immersive 360-degree experience.

York was chosen as the first venue in the UK as a destination which embraces both its heritage and digital prowess, recognised as a UNESCO City of Media Arts.

Colourful and engaging

Digital animation meets Dutch impressionism
Art can be inaccessible, says the man behind the project, Mario Iacampo, creative director of Exhibition Hub.

  • This immersive experience changes that completely, with some of the most famous pieces of art in the world not only shown on a larger than life scale, but actually bringing the images to life with movement that isn’t confined to the edges of a picture frame.

    Whether you are five years old or 85, this gives you a remarkable, colourful and engaging insight into Van Gogh’s life and artistic perspective using cutting-edge technology and world-class digital animation.

Van Gogh: The Immersive Experience
  • Fri, July 5 2019-Sun, January 5 2020
  • York St Mary’s, Coppergate, York
  • £13 adults, £11 conc, £9 children
  • More details

He said Van Gogh: The Immersive Experience “sits perfectly alongside the traditional museums and attractions to appeal to a very wide range of people – not only tourists, but also local residents, school groups, university students and art clubs”, adding:

“Whether you are a lover of classical art or an aficionado of contemporary presentation, this experience will leave no visitor unmoved by the story – sometimes joyous, sometimes tragic – of this remarkable Dutch artist.”

One thought on “Van Gogh’s paintings brought to life at cutting edge exhibition premiering in York

  1. Nah, this is exploitative nonsense which doesn’t increase appreciation of the artists work at all. I recommend people drop a tab of acid to really immerse themselves in the work, but better still: visit a museum or gallery and look at the work as the painter intended it to be seen.

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