Who knew they were such a trendy bunch in Cornwall?

And now they are bringing their fashions all the way up to York with a new shop selling designs inspired by the coastal county.

Women’s clothing store Seasalt will open the doors to its branch at 20 Davygate on October 15. It keeps the maritime theme of a location previously home to fellow fashion retailer Coast.

The shop specialises in midrange women’s fashion inspired by Cornwall’s maritime traditions.

Although primarily focused on fashion, Seasalt also sells kitchen products, stationery, Leach Pottery, and fragrances “inspired by Cornish landscapes”.

‘A brilliant location’

The former Coast shop, soon to be SeaSalt
The former Coast shop, soon to be SeaSalt

The Davygate shop will be the 35th SeaSalt branch, coinciding with the business’s 35th anniversary. Owned by the Chadwick family, the chain’s first branch was opened in Cornwall in 1981.

Dominant in the South West, the new shop will be the chain’s most northerly location other than Morpeth in Northumberland.

SeaSalt co-founder Neil Chadwick said:

York is a brilliant location for us – it’s got great charisma and is well-known for offering a more ‘individual’ shopping experience for customers – something that’s always been a large part of our brand.
This is the kind of thing they're all wearing  in Redruth these days
This is the kind of thing they’re all wearing in Redruth these days

The business has a strong philanthropic tradition. It supports local charities, and has raised over £20,000 for Fisherman’s Mission, a national coastal charity.

SeaSalt also sponsors the International Sea Shanty Festival keeping Cornish culture alive.