Sponsor of York’s new stadium revealed – and the name is ‘entirely fitting’

York Stadium. Photograph: YorkMix

York’s new stadium is set to be sponsored by rail operator LNER.

And the name of the venue could be the LNER Community Stadium – if a senior councillor approves the arrangement at a meeting next week.

YorkMix suggested this would be the case in July.

The east stand at the stadium will also be named by the company – and is set to be called the LNER Azuma Stand after the operator’s newest train which was unveiled at York Station earlier this year.

Cllr Nigel Ayre will be asked to approve the new name at a meeting next Tuesday, November 26.

‘Fantastic venue’

LNER will also sponsor one of the stands. Photograph: Cllr Nigel Ayre
Cllr Ayre said he is delighted with the news. He said:

  • York has a proud connection with the rail industry, and it is entirely fitting that such a large rail company based in the city would put themselves forward to sponsor the community stadium.

    With just months to go until we begin holding test events for the community stadium, I am delighted that LNER have put their name forward to be considered as the main corporate sponsor of the stadium.

    Looking forward, securing sponsorship for the stadium will ensure that this fantastic venue remains financially sustainable to the benefit of our residents, communities and visitors in the city.


A council report says the naming rights were valued at between £40,000 and £60,000 a year by advisors in 2012.

LNER also sponsor Doncaster Rovers FC. The rail operator runs York Station.

One thought on “Sponsor of York’s new stadium revealed – and the name is ‘entirely fitting’

  1. May I suggest that all of the road signs to the “Community Stadium” have a LED Display Panel so that the name of the current sponsor can be changed every 2 -3 years as the sponsorship comes up for renewal.
    The other benefit of this is that future events can be advertised.
    The only restriction is that the displays are under the control of the event, rather than under control of whoever is responsible for the display boards dotted around the outskirts of the city which have proven to be hopeless, as no one can be bothered to update them.

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