New tourism campaign to woo romantic Brits

21 Jan 2013 @ 10.27 am
| News



Issued by Visit York

Romantic Brits are to be wooed by tourism organisation Visit York to book a stay in York as part of a new multi-channel marketing campaign in partnership with the national tourism body VisitEngland.

The new campaign will position York as one of England’s most romantic heritage cities.

York, the birthplace of romantic poet WH Auden, is being showcased in a series of high profile national print, online and broadcast media outlets as part of the campaign throughout January. This new marketing activity is set to encourage romantics from London to Edinburgh, Birmingham to Plymouth to book their next break in York.

Press advertising for York will feature in The Guardian, including a full cover wrap of the weekend Travel section and digitial advertising on www.guardian.co.uk, as well as further digital advertising on the Mail Online.

York’s romantic offerings have also been broadcast across the UK through network radio station Classic FM, each afternoon on the Jamie Crick Show.

York’s romantic appeal will also be promoted through a substantial programme of digital and social media activity, including Facebook competitions, video content and dedicated Romantic York pages on visitengland.com.

Michelle Brown, Marketing Manager at Visit York, said: “We’re thrilled to be working in partnership with VisitEngland to highlight York as one of the top locations to book a romantic break.

“York is a city full of romance, with beautiful locations and architecture as well as an award-winning gastro scene and a wide range of independent retailers – the perfect choice for all romantics.”

James Berresford, VisitEngland’s Chief Executive, said: “This exciting campaign is the first of several launching this year with the aim of growing tourism in England. Starting in time for the run up to Valentine’s Day and Easter, the campaign promotes some of England’s most beautiful historic destinations.

“This is a great example of the industry working in partnership to stimulate tourism and grow jobs throughout the country.”

This new marketing initiative is being delivered using the first installment of funding from the government’s Regional Growth Fund (RGF), as part of the Growing Tourism Locally investment project, led by the national tourist board VisitEngland and supported by East Coast Trains.

Visit York was recently awarded £666,666 to produce campaigns over the next three years to encourage more Britons to holiday in the city.

York is one of seven UK destinations taking part and will feature alongside Bath, Chester, London, Oxford, Salisbury and Stratford-upon-Avon.


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