Here’s what will replace York’s fingerpost signs

The proposed new signs – L-R: standard totem; wide totem; fingerpost; and flag-type sign. Image: planning documents
3 May 2020 @ 6.38 pm
| Changing city

These are the new wayfinding signs designed for York.

They will replace the old fingerposts if the scheme gets planning permission.

It follows a project to redesign the signage around the city commissioned by the York BID (Business Improvement District).

The BID appointed Momentum Wayshowing to create a bespoke wayfinding and signage scheme for the city.

“The purpose of the scheme is to improve the experience of visiting York, by providing support to visitors so that they can more easily understand the city and to find their way around it,” project documents say.

“It will provide health benefits by encouraging walking, tourism and commercial benefits by encouraging exploration, improving experience and thereby encouraging visitors to return.”

Extensive consultation

The existing fingerposts

Listed building consent is now required two install two flagpost signs, at either end of Ouse Bridge.

The designs were chosen after an extensive public consultation. These organisations were also consulted:

  • English Heritage
  • York Civic Trust
  • York Archaeological Trust
  • Visit York
  • City of York Council.

A pilot totem was installed in St Helen’s Square in 2018 to garner feedback.

“The overall feedback was very positive. Visitors
agreed that the new design wayfinding was in keeping with the character of the city
centre,” says the project overview.

A total of 56 new signs are planned for the city centre, comprising:

  • 29 standard totem signs
  • 7 wide totem signs
  • 15 fingerpost signs, and
  • 5 riverside flag signs.
The prototype wayfinding sign with the Mansion House in the background. Photograph: Richard McDougall

In the submission to planners for the first two riverside signs, the documents say: “Materials have been selected to be sympathetic to the unique and inherent character of York.

“The purpose of this sign is to support and encourage walking and use of the riverside paths.

“These walks are unique to York and can provide an improved experience of visiting York.”

You can view the plans, and comment, here.