Lifestyle brand Joe Browns is opening a shop in York Designer Outlet.
The store, which will be situated on the South Mall of the designer outlet, will stock discounted men and womenswear collections and a selection of accessories.
The announcement comes on the back of record sales for the Leeds-based group and after a successful first year of trading for its flagship store, which opened in Meadowhall Shopping Centre in Sheffield, in November 2017.
Simon Brown, managing director of Joe Browns, said:
Our Meadowhall store captures and really brings to life the essence of our fun and liberating brand, so we’re really looking forward to replicating this and delivering a true point of difference to the McArthurGlen Designer Outlet York.
Centre manager at York Designer Outlet Mike Thomas said: “Joe Browns is a fun and vibrant brand which we feel embodies the spirit of our McArthurGlen customers and will be a great addition to our existing retail offering.”
London agency Dalziel and Pow, which designed Joe Browns’ 4,000 square foot store in Meadowhall, have been brought in to create an equally eye-catching and intriguing 1,500 square foot space in the outlet.
Despite a challenging retail market, direct sales for Joe Browns have risen by 17% year on year and the company is currently tracking 5% up on a tough budget.
Darren Abbott, finance director at Joe Browns, said: “The continued success of the business allows us to continue investing in new customer recruitment and we see our second retail store very much a part of this strategy.”